The Mediane Box
A Q&As on Media Diversity Inclusiveness

In Europe, only a quarter of news items feature women, even though they account for over half of the European population (GMMP, 2010). Lesbian, Gay, Bisexual and Transgender (LGBT) people account for roughly 6% of the population of the United Kingdom but are represented as less than 1% on screen. Still in the UK, 20% of the population is disabled, but they are less than 1% to be represented on British TV (CDN 2009-10 Progress Report). In Belgium (CSA, 2012), persons with disabilities still appear in secondary roles and only as subjects in relation to disability. Still in Belgium, women and ethnic minorities appear mostly in secondary roles or as extras in the information (CSA 2012, AJPB 2011), rarely as an expert or a spokesperson. In France (CSA, 2008), while ethnic minorities account for 19% of actors in all TV news, they are represented more heavily in sports and music stories, than in political, social and economic news: more than a third, compared with less than 10%. In Europe generally (Ter Wal, 2004), these minorities appear in less than 5% in political coverage, with women (GMMP 2010) accounting for less than 5% of actors in the economic or scientific news. This is why the Council of Europe has launched different initiatives since 2008 – Speak out against Discrimination Campaign (2008-2010) and the EU/CoE programmes; MARS - Media against Racism in Sports (2011-12) and Mediane - Media In Europe for Diversity Inclusiveness (2013-14). One output of these programmes is the Mediane Box for Media Diversity Inclusiveness, a self-monitoring and action support tool aiming at strengthening and enriching the capacities of media outlets and professionals for including diversity in all media content. More questions at

All you've ever wanted to know about the Mediane Box... Frequently Asked Questions

What is the Mediane Box ?

The Mediane Box is a self-monitoring and action support tool to help you enhance your capacity to include diversity in your daily work. It is built to help you at three levels: to question, reflect and enrich your professional practice. It is made of three different questionnaires: one for journalists, one for media trainers and one for media management. (calibri 11, valid for all paragraphs)

Why the Mediane Box?

As a mirror to the world there is still room for us all to do more to reflect the world we live in and the variety of voices who shape it. We hope the Mediane Box goes some way in addressing this imbalance through helping media professionals enhance diversity in all media content. More on

Who is it for?

The Mediane Box is a tool for everyone involved in media practice regardless of professional status: Journalists (freelance or permanent staffs), News Editors/Chief Editors, other editorial staffs, News Managers/Directors, HR Managers, Publishers, Lecturers/teachers/trainers, Students, Researchers, Members of Regulatory Bodies, Union Staffs and Members...

How can the Mediane Box help me in my work?

While it is easy to see when others do not get it quite right, it is not so easy to pin it down in ourselves... The Mediane Box invites us all to reflect on our professional practice in an interactive, sometimes challenging but hopefully, fun manner. It supports media and professionals to include diversity in their work. The Mediane box is no ‘magic bullet’ and it does not give ready-made solutions nor does it dictate those using it how to do their work; however it does provide guidance on enhancing diversity in practice. If answered honestly and accurately, this questionnaire will hopefully help you enhance diversity inclusiveness in your professional practice. To monitor your progress you can return to the Mediane Box as often you want, comparing your results each time.

How was the Mediane Box built ?

The Mediane Box is the result of extensive consultations with more than 250 media professionals from across the European Union. The tool tries to be as universal as possible, yet it cannot cover every angle of one’s media practice. However it provides a useful entry point for questioning professional practices. (More information at: )

How to answer the questionnaire?

It is up to you to decide if you wish to answer in an “ideal world” type of scenario or if you simply want to reflect your current professional practice. You might even decide to do both, in which case it will be interesting to compare both sets of results… First you will be asked to answer one question before (and one after) filling in the questionnaire. These have been included to help you think about the issue in your context. However data from these prompts will not be stored for future use. Then each questionnaire has four sets (modules) of questions. Answering all modules will take you approximately 30 minutes. Each module indicates the number of questions (a minimum of five and a maximum of ten) and each question is clearly indicated in relation to the module (for instance question 1.5 indicates you are on the first module answering question 5). There is an indication of the time it should take you to answer the questions at the start of each module.

Can I save the questionnaire and come back later?

Saving questionnaires half way means tracking information such as your IP address. Following consultation to develop the Mediane Box, it was decided to keep the data anonymous. As a result it is not possible for you to stop and save the questionnaire half-way. Therefore please fill in the data in one session and note that all modules or questions indicated with a star (*) must be answered. If you are short on time then simply fill in the first module and module 4.

What about the results?

Once you have filled in the test, the Mediane Box will self-generate a global report including your own personal results. You can receive the report through email or download the PDF file straight from the site (if you need to download Acrobat Reader to read PDF files, you can do so for free on: ). The results will show your answer in relation to Mediane' suggested answer for each of the questions. These answers are only indicative and are dependent on the state of existing knowledge on diversity in the media. The results will also suggest some keywords about the practice of diversity. While these cannot reflect all situations they provide a snapshot introduction to some of the main issues associated with diversity in the media. Additionally results will indicate reference practices (barometers, ethical guidelines, training tools etc.) on media & diversity. These have been collected from all over Europe and beyond. They may spur your into specific actions over your practice of diversity.

What will happen to my data?

Anonymous data collected through the questionnaires will be available for download or to receive via email. Please note that should you wish to use the email option, your email address will not be stored nor retained by the system, ensuring complete anonymity of the results and of the collected data. The Council of Europe will bank and keep all information collected anonymously through the modules on the Mediane Box server for potential future analytical use. These data may provide some useful information on future trends around diversity in the media.

And if I have any questions?


The information provided in this FAQ is accurate at the time of posting but the CoE cannot be held liable for any convenience caused by following instructions or using the information above.

The Mediane Box is the result of extensive consultation, which includes two online consultation surveys (in 2013 and 2014) and feedback  recorded during two European encounters in  Nicosia, (June 2013) and Lisbon (March 2014).  More than 250 media professionals from across Europe participated in these consultations. The Mediane Box invites its users to reflect on their professional practice in an interactive, sometimes challenging and, hopefully, fun manner. This tool is not providing a ‘magic bullet’ in giving ready-made solutions for advancing diversity inclusiveness.  Neither does it instruct those using it of how to do their work. What the Mediane Box aims to do is to support media professionals, in their practice and as they think of advancing diversity inclusiveness in their work. More information at or


The Mediane Box is based on an original idea and concept of Reynald Blion, Council of Europe Media & Diversity and Mediane Programme Manager.


reynald blionReynald Blion –Since September 2008, Reynald Blion is Media & Diversity Manager for the Directorate General Democracy responsible for the implementation of the European Union (EU) / Council of Europe (CoE). MedianeMedia in Europe for Diversity Inclusiveness – initiative (2013-2014). Previously he has been in charge of the Media & Diversity part of the Speak out against discrimination Campaign of the Council of Europe (2008-2010) and of the implementation of a first joint EU / CoE MARS – Media Against Racism in Sport initiative (2011-2012). He contributed, to several publishing as, Tell us about diversity! A practical Approach to Intercultural Media Content, Strasbourg, Council of Europe, 2011, Hate Crimes and Hate Speech, Istanbul, The International Hrant Dink Foundation Publication, 2010, Europe’s ethnic and diversity media in: C. Dientz, P. Stamen (Eds), Media on the move, Aachen, CAMECO, 2009, Ethnic media and diversity in Europe in: Georgiou M., Transnational lives and the media, Londres, Routledge, Aug. 07, Parler de l’autre / Parler d’ailleurs. De la visibilité à l’expression des diversités en Europe in: Rigoni I., Les bannis des media, Paris, Aux lieux d’être, May 07.


The Mediane Box has been developed by Dr Myria Georgiou with the support of the MSc students Nicole Drakopoulou, Ashley Gordon, Alexander Hebels, Cindy Ma and Riniki Sanyal, all at the London School of Economics and the postdoctoral fellow Dr Max Hänska Ahy.


myria georgiouMyria Georgiou is Associate Professor at the Department of Media and Communications, London School of Economics and Political Science (LSE). She is the consultant for the development of the Mediane Box. Dr Georgiou has been conducting research on diversity in the media for almost 20 years. Her research has looked at different elements of diversity in the media, ranging from media representations to audience attitudes towards the media. While based in the UK, she has also conducted research across Europe and in the US.  Before becoming a full time academic she worked for 11 years as a journalist for BBC World Service, Greek press, and the Cyprus Broadcasting Corporation.  



nicole drakopoulosNicole Drakopoulou is currently a postgraduate student at the London School of Economics and Political Science focusing on Culture and Society. After studying Psychology for her undergraduate degree at the University of Southampton, Nicole was interested in broadening her horizons from the workings of the human psyche to the overall impact of the social world. As such, she shifted her studies towards a subject matter that is particularly dedicated to understanding and tackling questions of diversity, difference and equality. Throughout her studies Nicole has been particularly interested in issues concerning gender and inclusion, especially with regards to matters of representation in various media forms including television and music. In addition to this, Nicole has worked as a research assistant in a psychological laboratory investigating questions of learning and information retention and has interned for a large media company in Athens, Greece.


ashley gordonAshley Gordon is a recent graduate of the London School of Economics and Political Science, where she focused her postgraduate studies on the role of media and communication in processes of globalization. Ashley worked as a corporate editor for a global social compliance firm prior to pursuing her master’s degree. Directly following completion of her BA in Journalism at California State University, Northridge, she served as an editorial assistant at the Los Angeles Daily News and as an online editor at NBC Los Angeles, respectively. Ashley has and continues to lend her professional skills to arts and culture non-profit organizations of interest.


max hanska ahyMax Hänska Ahy is a postdoctoral fellow on the Multidisciplinary Opinion and Democracy Research programme at the University of Gothenburg, an associate at LSE IDEAS, and the lead investigator on the Euro Crisis in the Press project. His research has focused on international communications, participatory journalism, and the integration of user content into mainstream news. Previous to academia Max worked in Film and Television production for a major German production and distribution company, Kinowelt. He holds a PhD in media and communications from the LSE.



alexander hebelsAlexander Hebels is a postgraduate student in the MSc Global Media and Communications programme at the London School of Economics and Political Science. Alexander received his Bachelor of Arts in Political Science and Media Studies from UC Berkeley (2013), where his studies focused on political communication and the intersections of race and gender in mainstream American media. While at Berkeley, Alexander was also involved in a research project that investigated the discourse that connected migrant farmers and agriculture in national US newspapers. Having studied ethnic conflict and issues of identity formation at the University of Utrecht, The Netherlands, as well as in London, Alexander has been able to gain a wider perspective on issues of representation and globalization in the media.


cindy maCindy Ma is a postgraduate student completing her MSc in Media and Communications at the London School of Economics. She is currently a summer lecturer with Oxbridge Academic Programs at Jesus College, Cambridge, where she teaches a course on Media and Advertising to visiting students. Originally from Canada, she completed her BA in Media Studies and Political Science from the University of Western Ontario in 2013. Her research interests include the representation of race in mainstream media and the rhetoric of tolerance in a multicultural society. She is very excited for the launch of the Mediane tool and looks forward to continuing her work on diversity inclusiveness both inside and outside the university in years to come. 


riniki sanyalRiniki Sanyal is a Master’s student at the London School of Economics and Political Science. She is set to graduate this year with a degree in media and communications. Riniki has a degree in journalism, psychology and literature from Bangalore, India, where she freelanced as a journalist and wrote several features on both print and web publications. She has interned with the leading English daily in India, The Times of India, and has written largely for the Education Times supplement.  She continues to write for a Bangalore based magazine named Aventure where she has a column. Her contributions to the column include engaging write-ups, amidst others, on racial discrimination in India and elsewhere. She stands strongly against any kind of discrimination at workplace and beyond.



The Mediane Box has been developed by Dr Myria Georgiou, Associate Professor, Department of Media and Communications, London School of Economics wth the support of Reynald BLION, Media & Diversity and Mediane Programme Manager, Council of Europe. It has been produced with the financial assistance of the European Union and the Council of Europe. The views expressed herein can in no way be taken to reflect the official opinion of the European Union or the one of the Council of Europe.